Volume I — PlugVine Philosophy · Chapter 28 of 30
How to Stay Personal As Your Business Gets Bigger
Growth creates distance — more customers, more employees, more handoffs, more software.
Growth creates distance: more customers, more employees, more locations, more handoffs, more software. The philosophical challenge is to preserve attentiveness as personal memory becomes impossible — systems can help organizations remember what an individual owner once remembered naturally.
Where this stops short
The goal isn’t to simulate a tiny business at any size, or fake personal familiarity.
What this means in practice
Scale should preserve the virtues of attentiveness, accountability, and context without manufacturing intimacy.
Scale should preserve the virtues of attentiveness, accountability, and context without manufacturing intimacy.
Governing Principle
Adapted from The PlugVine Canon, Volume I: PlugVine Philosophy, Chapter 28, part of The PlugVine Canon.